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How do you build a webshop where product data, prices and stock automatically synchronise with the ERP system?

Read the case study

100% ERP Synced Webshop

50% Less Manual Work

24/7 Dealer Ordering Enabled

Where the Story Begins

Poolquip is a trusted supplier of high-quality swimming pool equipment, serving professionals who build and maintain pools across Europe. With decades of experience, they’ve built their reputation on reliability, precision, and service that flows as smoothly as the water in their pools. But while their products set the standard for quality, their online systems were starting to hold them back. To keep pace with a digital market, Poolquip needed a modern, efficient way to connect with their customers.

The problem

Their website was showing its age, outdated in both design and functionality. Dealers couldn’t seamlessly place orders online, forcing the sales team to handle almost everything manually through calls and emails. There was no link between the website and their ERP system, meaning stock, pricing, and product data had to be updated by hand. This created unnecessary work and slowed down an otherwise fast-moving business. To stay competitive, Poolquip needed a digital platform that matched the efficiency of their operations.

The solution

Together with Poolquip, we built a webshop that made ordering effortless and management seamless. Fully integrated with Navision, their ERP system, the new platform automatically synchronizes product data, pricing, and inventory in real time. Working with a focused budget, we prioritized what mattered most, stability, usability, and long-term scalability. Through close collaboration with Poolquip and their ERP specialists, we delivered a platform that performs quietly and reliably behind the scenes, just like the systems they provide.

The results

Since launch, Poolquip’s webshop has become the beating heart of their sales operation. Dealers can browse, order, and manage returns directly online, while the sales team saves hours of manual work each week. The platform doesn’t just look modern, it performs effortlessly, reducing friction and supporting growth. Poolquip now moves with the speed and precision of a company built for the future, where every click runs as smoothly as a perfect pool of water.