When a standard platform slows your sales down 

Shopify or WooCommerce get you online fast, and for a simple shop that's fine. But once your catalogue gets complex, your prices vary per customer, or your systems don't carry what the shop does, you start working around it. Copying orders by hand, tracking stock in two systems, customers who don't see the right price. At that point the platform is holding your sales back instead of speeding them up. 

When does a custom webshop make sense? 

Not every business needs a custom webshop. But there's a point where a standard platform can't keep up with your catalogue and your processes.

  • A complex catalogue with many variants
  • Prices or catalogues that differ per customer 
  • Orders you copy by hand into your ERP 
  • Stock you track in two places 
  • B2B processes a B2C platform can't handle 

Built around your catalogue and your systems

A standard platform is built for the average shop. If you have a large catalogue, customer-specific pricing or a B2B process, you hit its limits fast. With custom it starts from your sales: how your products fit together, how your customers order, which systems run behind it. We build the webshop around that, and connect it to your ERP, inventory, accounting and fulfilment. So your sales work as one whole, not separate pieces you tie together yourself.

Discuss your webshop

From manual order work to a shop that updates itself

In many webshops the real work is behind the scenes: retyping orders into the ERP, keeping stock correct by hand, creating invoices separately. A custom webshop takes those steps away. An order comes in, your systems process it, and your stock, invoicing and fulfilment follow. Less manual work, fewer errors, more time to sell.

Why organisations choose for custom webshop
Built around your catalogue

No platform to cram your products into. A shop that handles your catalogue, however complex.

Connected to your systems

ERP, inventory, accounting and fulfilment work along with it, instead of you sitting in between.

Grows with you

A scalable shop that moves with your catalogue, your markets and your volume.

Cases

View all cases
  • Alka

    How do you turn separate business processes into one smart and streamlined operation?

    Read the case study
    100% Centralized Operations
    24/7 Real Time Data Access
    1 Unified Backoffice System
  • Online BMWparts

    How do you connect a complex product database with powerful search technology to help customers find the right part faster?

    Read the case study
    100+ BMW models integrated
    3x faster product search
    1 central database
  • PoolQuip

    How do you build a webshop where product data, prices and stock automatically synchronise with the ERP system?

    Read the case study
    100% ERP Synced Webshop
    50% Less Manual Work
    24/7 Dealer Ordering Enabled

Our approach

How we make your webshop

A webshop is more than a shop window. It has to line up with your stock, your orders, and the way you sell, and that's what we build it around.

  • 01

    Discover

    We dig into your catalogue, your sales process and your systems, before a single line of code is written. 

  • 02

    Design

    We map out the shop and the integrations so you see exactly what you're getting before we build.

  • 03

    Build

    We develop in short steps with fixed moments to review. No surprises at the end.

  • 04

    Grow

    After launch we stay involved. We maintain, optimise and keep building as your sales grow.

Ready for a webshop that doesn't get in the way of your sales? 

Tell us where your current shop or platform is hitting its limits. We'll look at whether custom is the answer, and how we'd approach it. 

Discuss your webshop

Related services

  • SEO

    Get found by people who are already searching for what you offer, without paying for every click.

    See more

  • SEA

    Reach your target audience immediately with ads that keep running as long as they deliver results.

    See more

  • Custom website

    A website that reflects who you are and supports what you want to achieve. Not a restrictive template, but a solution that grows with your organisation.

    See more

  • API integration

    Make your systems work together properly. An API integration keeps information flowing automatically between the tools you already use.

    See more

Free intake

Ready for a webshop that works with your business?
Joost Engel
Joost Engel Sales & Operations Manager
Pick a time that fits you best! Remote or join us for a coffee

Prefer to call directly?

+31 (0)40 711 3844
What's your challenge?

Curious what we can do for your online results? Contact us and we will surprise you.

FAQ

Platforms such as Shopify and WooCommerce are designed for a wide range of businesses. They work well for straightforward ecommerce needs, but limitations can quickly appear when you require specific pricing rules, product configurations, or integrations. A custom webshop is built around your processes and requirements, rather than around the limitations of a template.

At first glance, it can seem that way. But over time, custom development can be more cost-effective. With platforms such as Shopify, ongoing subscription costs, paid apps, and transaction fees can continue to add up as your business grows. With a custom webshop, you invest in the functionality you actually need and keep more control over your costs, margins, and future development.

That depends on what you already have and what you need going forward. In some cases, we can build on the existing foundation. In others, starting from scratch is the more efficient option. We assess this before development begins, so you know exactly what can be retained, what needs to change, and what the best approach will be.

A relatively simple custom webshop can be built in a matter of weeks. More complex projects, involving multiple integrations or an extensive product catalogue, will naturally take longer. We work in clear phases, so you can see the webshop take shape and provide feedback before the entire project is complete.

We stay involved. Your webshop is a living part of your business, so we continue to monitor performance, resolve issues, and improve it based on customer behaviour and your changing needs.

A custom webshop is often the right choice when too much time is lost on manual work around orders, inventory management or customer communication, or when your current platform simply cannot support the way your business operates. We assess this together and give you an honest recommendation. If an existing platform is the better fit, we will tell you.
Contact us
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+31 (0)40 711 3844 info@omines.nl