When your CRM costs more effort than it saves  

You chose a standard CRM, and now your team faces a hundred fields where you use ten. Data gets retyped between systems. And somewhere, last year's revenue is noted in the unused fax-number field. A standard package is fine when you start, but once your sales process really demands something, you start working around it. A custom CRM flips that: the software follows your process. 

When do you need a custom CRM?  

Not every organisation needs custom work. But there's a point where a standard CRM slows your sales down rather than supporting them. 

  • A sales process that doesn't fit the standard steps 
  • A hundred fields where you use ten 
  • Customer data you retype between systems 
  • Follow-up you track by hand 
  • A CRM that doesn't talk to your other software 

Built around your process, with only what you need

A custom CRM isn't a stripped-down copy of Salesforce. It's a system that does exactly what your organisation needs: customers, prospects and suppliers with the fields relevant to you, and a sales pipeline with your stages, not a vendor's. Every email, call and quote linked to the right customer, so everyone on your team has the full context. No noise, no unused fields, just your way of working.

Discuss your CRM

Connected to your systems, follow-up that runs itself

The value is in the integrations. We connect your CRM to your accounting, email, quotes and website, so data is automatically correct and you never enter anything twice. And follow-up no longer depends on memory: automatic reminders, tasks that appear on their own when a status changes. We build modularly, so you start with the core you need now and expand as your sales grow.

Waarom organisaties kiezen voor CRM
The source code is yours

No monthly licence that grows with your user count. Your CRM is yours, and it grows with you.

Modular and scalable

We build only what you need and add fields, steps or integrations step by step.

You control access

Roles and permissions per user, so everyone reaches exactly the information they need, and no more.

  • Musis
    1 Renewed Digital Experience
    24/7 Accessible Cultural Platform
    100% Responsive Design
  • Concert gebouw
    100% Framework Modernized
    0 Security Risks Resolved
    24/7 Stable Performance Maintained
  • Pameijer
    1 Modern Care Platform
    100% Secure Digital Environment
    24/7 Accessible Support Information

Our approach

How we make your CRM

A CRM is only as valuable as your team keeps it. We build it around how you follow up and manage relationships, so it follows your work rather than the other way around.

  • 01

    Discover

    We dig into your sales process, your customer contact and your systems, before anything gets built.

  • 02

    Design

    We map out the CRM and the integrations so you see exactly what you're getting before we build.

  • 03

    Build

    We develop in sprints with fixed moments to review, so you can work with the system early.

  • 04

    Grow

    After launch we stay involved. We maintain, optimise and keep building as your sales change.

Ready for a CRM that fits how you sell? 

Tell us how you follow up leads, send quotes and manage customer relationships now. We'll look at whether a custom CRM improves it, and how we'd approach it. 

Discuss your CRM

Related services

  • Custom backoffice

    A back-office application streamlines the processes behind the scenes, so your team spends less time on administration and more time on work that adds real value.

    See more
  • Custom ERP system

    Standard ERP systems often make your business fit the software. A custom ERP is built around the way your business actually works.

    See more
  • Process automation

    Let process automation take care of repetitive work. What takes hours today can take minutes tomorrow, saving time where it makes the biggest difference to your organisation.

    See more
  • Custom dashboard

    All your key figures in 1 dashboard, always up to date. Save time with reports that are generated automatically from the systems you already use.

    See more

Free intake

Ready for more control over your sales process?
Joost Engel
Joost Engel Sales & Operations Manager
Pick a time that fits you best! Remote or join us for a coffee

Prefer to call directly?

+31 (0)40 711 3844
What's your challenge?

Curious what we can do for your online results? Contact us and we will surprise you.

FAQ

The cost depends on your sales process, the functionality you need, and the integrations required. We always start by mapping out your requirements. Based on that, we provide a clear and realistic proposal, so you know exactly what is included.

Standard CRM platforms offer a wide range of features, but they rarely fit the way your team works exactly. A custom CRM is built around your sales process, your terminology, and your reporting needs. That means no unnecessary screens, no unused features, and a system that supports the way your organisation actually sells.

Yes. We first assess what is already in place, what works well, and where the current system falls short. Sometimes integrating with or extending the existing CRM is the smartest option. In other cases, rebuilding is the better long-term choice. We recommend the approach that delivers the most value for your organisation.

An initial working version can often be ready within a few weeks or months, depending on the scope and complexity of the project. We develop in clear phases, so you can start using key functionality early. Based on your teamโ€™s real-world experience, we can then refine and expand the system where needed.

Yes. We can connect your custom CRM to your accounting software, email environment, website, and other tools you already use. This keeps information flowing between systems and reduces the need for duplicate data entry.
Contact us
Contact us
+31 (0)40 711 3844 info@omines.nl